FACTORS PROMOTING MARKETING TRENDS By Yasir Shah, Fadia Shah, Faiza Shah, Pages 46-54


1School of Finance and Accounts, Central University of Finance and Accounts, Beijing, China
2School of Finance and Accounts, Central University of Science and Technology, Islamabad, Pakistan
3School of Computer Science and Engineering, University of Electronic, Science, and Technology, China
1yasirshah_pk@yahoo.com, 2faizashah55@gmail.com, 3yasirshah_pk@yahoo.com

In spite of the tremendous change in trends, there is still a huge trading via marketing. As there is a day to day innovation, still the marketing trends have an impact on the economy. Financial trends changed so much as compared to last some years as the system moved from simplicity to specialized e-commerce. The financial modes of trends of the countries are changed from last two decades. They moved from traditional trading system to advance automated and sophisticated e-commerce systems of trading. Same as the products, supplies, as well as their demands, change with the passage of time. The business also moved from barter system to the enhanced and userfriendly business network. There is a multidimensional aspect of marketing strategies. There is a huge modification of products, goods and the way these goods are supplied and delivered. Generations after generations from a simple
exchange of products towards fine grain marketing strategies have reshaped the business definition around the world. Many factors are responsible for this modification. The proposed paper consists of some of these factors which influence the revenue generation of high-level systems. This is helpful in decision making in business schemes to occupy the huge market share in profit generation marketing. The paper helps to identify new marketing and business schemes to overcome huge market share which is helpful to generate profit.


Globalization has changed the meanings of business and every day new policies are proposed which are in favor of increasing financial gains. With the invention of information technology the global world has changed a lot and is necessary for the business. The economic concern is highly focused on developing nations which is directly influencing other areas of a country. As per the change of human understanding, the business dimensions also change. Human behavior has a serious impact on business concerns. It is the reason behind any product to become successful or be the failure. This paper has thrown light upon some of the factors reacted to human nature, environment and thinking to select or reject any of the product. The statistics support the concept when identified from the leading marketing companies. Lot of work is in progress and still much is needed to be explored in this research area.


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